In todays world, it’s all about attention. Companies spend millions and industries spend billions. Youtubers, Tik Tockers, Instagrammers, and other social media guru’s fashion ways to grab it.
Your attention is a valuable commodity.
They have figured out ways to monetize your attention. How long do you look at the screen and what are you looking at and clicking on?
It really is exhausting. Instead of inventing ways to try to get someone’s attention, wouldn’t it be better to focus your energy on the work to EARN someone’s attention?
The best in every field focuses on the work and the attention follows. If you do the work, if you focus on excellence, people will notice.
Being conspicuously invisible while you get things done is a good thing. It’s a gradual shift from where you are today and where you want to be tomorrow.
Every magazine cover rock star has a humble beginnings story.
Right now, this is yours.