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“What’s in it for ME?”

This is the lens through which people view the world.

Anytime you present some information to someone OR present something that can potential create a change in their life, they ask themselves (and sometimes will ask you), “what’s in it for me?”

People do not care about issues, ideas, or trends until it affects them personally.

People want to know what’s in it for them. Why does it matter?

The trick is to present, explain, sell your ideas, products, and services through the lens of what’s in it for the end user.

“Let me tell you why this matters to you…”
“This is why this is valuable to you…”
“This is why you should care about this…”

If you can do this, you’ll find great levels of achievement.

That’s why this matters. That’s what’s in it for you.

The Attic Window (1920), Mildred McMillen


Ideas vs. Action

How much value does an idea really have? You’ve probably heard the saying, “Ideas are a dime a dozen.” As it turns out, it’s true!

Anyone can have an idea that can change the world, but the idea is next to worthless if that idea is not reinforced with ACTION.

Action is where the rubber meets the road.
Action is where things get done.
Action is where ideas go from the dream world, to the tangible world.

How many people in their lives say to themselves, “Boy, I’d sure like to have a million dollars,” but never put down a plan or take real actions toward that idea.

If you ask a self-made millionaire how they did it, more than likely they will say something like this:

“It was the simple act of having good ideas that I was able to put into action over long periods of time on a consistent basis.”

Don’t be fooled or mystified as to why someone can achieve something and you think it’s too difficult for you to achieve the same.

Get moving! Action creates a reaction. Motion creates emotion. You will learn a lot along the way and the fact that you are moving means that you are headed somewhere, whereas before you may have been standing still.

You may stand still, but the world is always moving. And, it’s not waiting for you.

Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle: when the sun comes up, you’d better be running. – Dan Montano (1985)

Lions in the Desert (1897-1900), Henry Ossawa Tanner

Unpopular Bitcoin

My last post talked about unpopular opinions.

Bitcoin has had an interesting life of being unpopular. I first heard about bitcoin around 2013 and more when the Mt. Gox hack happened and was heavily reported in 2014.

I remember specifically thinking that bitcoin was garbage back then as the price was taking a nosedive.

Then I largely forgot about bitcoin as I focused on other things in life, namely my family and career.

It wasn’t until years later that I started looking into the topic of bitcoin again. I read a few articles, and then a few books, then podcasts and videos. I started consuming a lot of information on the subject and I realized the value proposition bitcoin brings to the table. I think this sentence states it concisely:

Bitcoin is a fungible, immutable, decentralized, non-sovereign, scarce, global, digital store of value and medium of exchange.

It took me a while to understand what all that meant and why it is important. I had to change my way of thinking. I had to be willing to be wrong about my initial assessment. I had to be open to new thoughts and ideas about bitcoin.

You may choose to never understand what all that means, and that is okay. Bitcoin will never be popular with everyone. It’s not my job to convince you one way or the other on bitcoin.

This article is not actually about bitcoin. It’s about being open to ideas and being willing to change.

But, I do think it’s days of being unpopular are shortly numbered. At least that’s my opinion.