If you have a product or service and it’s not taking off the way you dreamed it would, there are a lot of variables you need to consider:
Is there a demand or unmet need for this? Am I in the right market? Have I identified my customer? Am I targeting my customer correctly? Is my product or service really as good as I perceive it to be?
Business can be brutal and a better way to avoid some of the pain points is to be brutally honest with yourself and seek out honest feedback.
If something is not working, the market will let you know.
What you do with that insight, well, that’s up to you.
“Honesty is the best policy.” I tell my students that your integrity is extremely valuable. Once you lose it, people will never forget that you compromised it.
They may forgive you, but there will always be this shadow of doubt… “that one time, he lied to me, and although I trust this guys… I don’t really trust him 100%.”
Your word is your bond. It’s how we build the social order. If we can’t trust each other, we cannot have a functioning society. In fact, credit comes from the latin, credo, meaning “I believe,” or “I trust.”
If you have a high credit score, you more than likely have demonstrated your ability to be trustworthy and creditors indicate to other creditors you can be trusted with their money.
In the book, Dan talks about how even the most honest among us have instance where we tell untruths. We may tell a child, “good job,” in order to reinforce the effort instead of being critical and crushing their confidence.
More specifically, the book cites how in his own study, Dan found that people would lie more frequently IF the outcome of which was beneficial to others. As an example, a study participant may be willing to lie about a result because in doing so, some third party in need would benefit.
It’s a fascinating book that is honest about how we conduct ourselves regarding dishonesty. I highly recommend and hope you check it out (honest).
Remember, you can read this for FREE from a library, or if you want to own it I recommend buying a USED copy from Amazon or eBay to save money (I did).
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